In the last few months, we witnessed introductions to many new types of medical equipment and insights into new technologies that soon will be welcomed in the medical industry.
As regional sales director for Hisense Middle East for the medical equipment business, I sensed a certain curiosity among my peers regarding our presence. The brand may be one of the most innovative electronics companies in the world, but with our reputation built largely on manufacturing award-winning televisions and white goods, I fielded a variety of questions about our medical equipment and how it can benefit the global medical industry.
As I explained to inquisitive industry experts, our experience in televisions means we are perfectly suited to the medical market. We recently unveiled our new 55-inch endoscopic monitor known as HME8C55U and it does not take a neurosurgeon to understand why a company with more than 50 years of experience in visual technology and home appliances can make a comfortable pivot into ultrasound displays.
The HME8C55U is a professional 4K ultra-high-definition endoscopic surgery monitor that supports a display resolution of up to eight million pixels. It features a 200,000:1 contrast ratio and a peak brightness level of 2,000 nits, which ensures vivid clarity of tissue detail in narrow cavities.
By augmenting image clarity and connectivity, we can ensure surgeons are better equipped to perform their tasks with confidence, which in turn contributes towards improved patient outcomes. By incorporating a backlight sensor, we ensure backlight output stability and brightness over the lifetime of the product. We are also one of the few brands to provide a single 12G SDI connection on our surgical monitors for 4K image viewing, thereby eliminating the need for three cables and making operating theatres cleaner and less cluttered. For smaller operating rooms there is also the option of 32” and 27” screen sizes.
Still relatively new to the market, we are raising not only eyebrows but also the general level of performance within the healthcare industry. We are investing in considerable research and development resources to bring to market strong value propositions that provide 4K image views of complicated surgeries in operation theatres. The irony of an entire surgical team undertaking meticulous work in a hospital and huddled around a 24-inch or 26-inch monitor, while consumers watch fantasy films and football matches on 86-inch high-resolution displays in their own homes is not lost on us.
Yet this is starting to change. Having a larger screen in the surgery suite improves surgical precision and helps in the easy identification of bleeding points, leading to quicker and more focused action to control blood loss. A monitor with 4K resolution in an operating theatre also means surgeons have access to our Real-time Picture Enhancement (RPE), providing frame-by-frame algorithmic enhancement of the image in terms of colour, brightness, contrast, and depth – all of which are the fundamentals of image quality. This ensures the medical team can always view the best possible image of the operating site.
Note that I say ‘team’ and not ‘surgeon’. That is because a larger, enhanced image not only improves visibility, but also ensures the entire operating team can stay abreast of developments in real-time in a wider viewing area without problems. This immediately improves communication and decision-making during surgery, thereby reducing stress and sharing responsibility in the operating room, especially during long and complicated procedures. The result is obvious: more successful surgeries, better patient outcomes, and an improved healthcare system.
In fact, such is the obvious advantages of larger 4K displays in operating theatres that surgery centres and the medical fraternity are pushing for them to become the new standard as soon as possible. If we have helped prompt that discussion and that change then we can be pleased, but we have little intention to stop there.
We are committed to creating game-changing medical technology and, as the HME8C55U proves, already bringing to market ground-breaking products that significantly improve the healthcare industry.
Porus Sheriar is the Regional Sales Director – Hisense Medical Systems, MENA
